*This article is to spread a campaign of sorts. I want more of the videos American Girl has posted on Youtube and better American Girl commercials. The videos they are missing are Rebecca and I also consider Caroline (Because I think her video was lacking). #AGBeforeverVids
Personally, I hated American Girl’s last couple of commercials for their historical line of dolls. However, one of Beforever’s ads was a step up. And yet, this isn’t the ad that’s appearing on t.v…
The commercials always seemed so “modernized”. My last favorite commercials were of the American Girl historical movies.
(The one below is not the actual trailer, but it has some clips from the original trailer)
I know the goal of the commercials are to make the American Girls seem “easy” for modern girls to relate to, but sometimes it’s easier for girls today to relate to engaging and interesting ads, rather than cheesy ads that over-emphasize “girlhood”. Especially the girls of the “target age”. If we look at online ads/trailers/commercials, like the Hunger Games trailer or the Maze Runner, big kids are usually drawn in by the dozens to those dramatic teasers. I understand people want to encourage little kids to stay kids. But the American Girls can provide a realistic view of life, while still appealing to sophisticated girls of today. American Girl admits that girls are more sophisticated today, which is why they consolidated their books to “feel” more like volumes. So why can’t they provide advertisements that appeal to sophisticated children?
Caroline’s commercial was an example of what I mean by just plain yuck. While I thought it was cute to have the girls play with Caroline during the entire ad, and cute when they threw in some rowboat scenes, the music threw off the appeal. They could’ve at least had some adventurous music. They could’ve given some more appealing insight into her story. They could have given it an artistic feeling. The ad felt very “thrown together”. They put some girls in a room with a doll, those girls played a bit with the doll, and then they added some cheesy modern music. I liked the McDonalds commercial from several years ago better than Caroline’s commercial! They could’ve made an interesting background scene. Other doll brands, like Ever After High and Monster High, have very innovative commercials. But no. This commercial didn’t tell me anything about Caroline or her time. It didn’t make Caroline seem like an interesting doll from all of their other dolls. I saw her accessories. I saw her outfits. But I didn’t seen any creativity-I didn’t see any imagination!
Look at THIS McDonalds commercial in comparison:
But American Girl has posted some interesting videos that are far more superior than any trailers above. On Youtube.com, on American Girl’s official channel, they have saved their beautiful historical videos for others to watch. Unlike everything above, these videos are interesting and inspirational. They are like mini-documentaries or audiobooks. They give the gist of the story with engaging historical footage and thrilling background music. They are a bit lengthy. I know a commercial can’t be as long as the videos they posted (you’ll understand when you watch), BUT I think that a commercial can utilize some backgrounds from the stories to create a scene for the dolls.
A good commercial needs a good scene for the dolls. Let’s take the Monster High Freaky Fusion commercial for example (Not to go off-topic, just giving an example of what I mean).
Like the commercial above, the advertisement places the dolls in a fitting scene. The music is also fitting for the dolls. This makes the dolls seem like they live in an interesting world. This sparks interest from it’s viewers.
The videos that were posted on Youtube made me so much more interested in American Girl dolls, I want to share them. I’m so sorry that Rebecca doesn’t have one and that Caroline doesn’t have one in this style. These videos also sort of make up for the lack of historical movies. I love them. But maybe kids don’t like them. All the kids I showed them to loved them! Let me know what you people think. Check them out:
Unfortunately, these videos use a lot of the illustrations that used to be in the book series, and since the Beforever books are picture-less, who knows if there will be any videos in the future. But I will be pushing for it.
Leave me a comment and let me know what you think of the vids!
If you like them, and would like Rebecca and Caroline to have similar vids, #AGBeforeverVids.
Generation Next 
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