The Doll War this Holiday Season: Can the Bratz dominate this time?

25 Nov

Hmmm, what doll will you buy your kid this holiday? There’s many to choose from this year.

Well, I’m sure all of you have heard about the recent release of the new Bratz. Bratz came back in August of 2010, much to the anticipation of many fans and the surprise of many non-fans. In 2008, Mattel filed a lawsuit against Carter Bryant, the designer at Bratz at the time, who was claimed to have been working for Mattel at the time he gave the idea to MGA. When under contract with Mattel, all ideas for dolls while at work have to be handed over to Mattel. This shouldn’t include ideas while they are designed at home, but Larson ignored that at the time, stating that “It doesn’t matter, because he used the company’s resources to create the doll, therefore it is Mattel’s by law”. Mattel had emails as proof that Bryant was in contact with MGA while in the Mattel office. Mattel won the case then, decided by Judge Larson, and in 2009, MGA was to give Mattel all of it’s Bratz dolls and the ideas for the next year. However, later, MGA filed an appeal. In December of 2009, the case re-opened, the transfer was dismissed, and MGA was awarded the Bratz once again.One of the reasons was that Judge Larson “didn’t see the case fairly, and compared a creative idea to a bunch of artwork that could apply to any doll. He didn’t see the doll and each of it’s components.” Basically, not ALL of those ideas designed by Bryant were used. Many of the ideas were thrown away. So, the case ruled that MGA could have their doll until the next case decides (it isn’t over yet) the finality. The exceptions were MGA couldn’t use the same face molds anymore or resemble any of the drawings, neither are they allowed to re-release or sale any of the old Bratz before the lawsuit. Funny, after the case, Larson quit. Maybe the “doll war” gave him a headache….

So, in July 2010, MGA announced the Bratz return, just in time for it’s 10th Anniversary (though technically the anniversary is next year).

Yet, there were a few fans from the beginning that were prepared for the worst. On, One of the first Bratz Fan Groups, many of the fans were saying that they expected the newest Bratz to be a complete failure. They got their evidence of this by comparing the quality and styles of the dolls in 2008 and 2009, during the court case drama. By 2008, many of the complaints were that the Bratz lost all their “edge” and “funk” and seemed to be dedicated to pleasing what we in the underground call “soccer moms”, or moms who wanted more wholesome dolls for their children. Whether this is a good thing or bad thing, well, is up to the customers. The dolls began covering more up, choosing princess and powder-pink lines, and all dolls started looking more and more alike. In my opinion, the dolls started wearing each others’ fashion passion in 2004 with lines like Pretty N Punk and Tokyo-a-go-go. I mean, isn’t that supposed to be Jade’s fashion passion? The Bratz lost all their individuality then. But 2008 was far worst. I mean, the clothes were the exact same outfit in a different color!

The first Bratz had individuality, diversity, and originality

Bratz 2001, Individuality, Diversity, Originality

Bratz 2002 Individuality, Diversity, Originality, and quality

The Bratz had everything that fashion dolls before didn’t have. The Bratz were original. The Bratz were a doll line that had a rebellious sass. They wore styles that were inspired from the hip-hop and urban idols, or “grunge” for lack of a better word, different from Barbie, the fashion doll at the time. Barbie was pink-ish and pretty and girlie. Bratz were trendy, edgy, exotic, sassy, rebels who took fashion risks. There were plenty other dolls that were trying to take advantage of the tween market that was losing interest in playing with toys, and instead wanted to buy CDs and be like Britney Spears (we can thank Nickelodeon for Teen Nick, which was like “Disney-Channel today” and MTV). Mystikats, Lisa Frank though they were cute school supplies first, Zodiac GirlzDiva Starz were produced, trying to appeal to a generation that was putting emphasis on being a tween. But all of those dolls failed to reach the market. But Bratz was what the tweens were looking for.

The Bratz had diversity (the blonde doll didn’t get all the pretty clothes and didn’t stand out as the “queen” all the time). Each girl had her own unique personality and style. Barbie was always known as the cute blondie who could do everything. I bet you no one knew that she had a black friend named Christie or a Hawaiian friend named Kira. Not really. You knew she had a black friend, but that friend was named “Black Barbie.” It can’t be helped as this doll came out in the 1950s. Well, it was about time for Barbie to retire in the Y2K era. Bratz was the perfect replacement for this generation, who had a hidden desire to rebel. Generation “Scorpio”, I call it.

The Bratz lastly had individuality. Each girl had their own Fashion Passion. Cloe’s fashion sense was shimmering and sparkly fabrics and animal prints. She was always into setting the latest trends. And they called her Angel, because that’s what she was. Truly gangsta to have a nickname, right? Sasha’s fashion sense was the “hip-hop thang” with a little bit of old school funk. Bunny Boo was her nickname because…she loved hip-hop. Jade’s fashion sense was way extreme, and cutting-edge fashions, similar to styles in Japan at the time.  Jade’s nickname was Kool Kat, because her fashion was wicked cool and she loved cats. Yasmin’s fashion sense was bohemian style, with exotic textures and cool threads, with earth tone colors. They called her Pretty Princess because she ruled. Reminds me of the Spice Girls, each girl had their own style and nickname, and each girl had their own individuality and they were diverse. We can blame their popularity for this generation wanting dolls to be that way. Diva Starz, another doll line by Mattel, were like deliberate Spice Girl rip-off dolls.

They had quality too. The Bratz had fine, saran hair, not the hair that gets tangles easily, or gets stuck together, or feels rough. Ya know, the one that fades when you put it in water? The fabric felt real and didn’t tear, and each piece could be taken off and mixed and matched. The hair styles were different each time, and little details were added to the clothing, make-up, and hair.

But once the Bratz were at the height of their popularity, that all changed. In 2004, the Bratz became this outrageous and rebellious group of girls that still took fashion risks, but they lost all of their individuality. No one could deny that the Bratz were still original, and diverse, but the individuality was drown out by the outrageous styles. The problem began when the demand for “select themes” became popular. For instance, Pretty N Punk, Tokyo-ago-go, Midnight Dance, Space Angels, and others. The Bratz began wearing Jade’s style. I guess since her style was the most popular at the time, MGA decided “why don’t we use cutting edge themes. We can still give the Bratz different clothes, but they’ll be cutting edge.” Now people say the Bratz are “edgy” because they lost all their individual fashion passion.

Originality, Diversity, quality, but where’s the Individuality?

The line had originality in the sense that the line dared to go where no other doll line would go. It produced lines that expressed the tween and teen inner rebel. It just wasn’t fashionable and trendy, it went beyond the imagination of the times. It was diverse in the sense that each doll had her own look and made the style their own. There were also many different looking dolls by this time, more dolls than the original four. High quality doll lines with real fabric and small details. But notice the lack of individuality. All of them are wearing the same style. Where is Sasha’s “hip-hop thang”? Where is Yasmin’s Boho? And I don’t see any shimmery fabrics and animal prints on Cloe. Completely washed away. But many Bratz fans didn’t notice because of what the Bratz stood for: rebels and taking risks. The doll had the one thing that is strong for a doll to continue in the doll market: originality.

But in 2007-2009, the Bratz lost all of that, beginning with the supposed “biggest line of the year” Bratz Forever Diamondz and trickling down to Bratz Pixiez. Basically, those lines during the time were the Bratz wearing the same outfit, but a different color or slightly different design. The lines included Birthday Party, Sun-Kissed Wave 2 (far cry from Wave1), Pixiez, Diamondz, and other lines.

Bratz 2006-2009 No diversity, no individuality, little originality

Pretty dolls, but where is the same flair?

No individuality, no diversity, and what is this, Barbie Land? lack of originality

Didn’t Barbie have a Fairytopia similar to this? Pretty dolls, but yet again…

No diversity, no individuality, no originality…no creativity…

It’s no wonder this was their lowest year….

Bratz The movie…talk about “alike”.

Can I get a lack of all three again anyone?

And even more annoying was the attack of the “Closmins”. In the Bratz world, that means that most of the lines began excluding Sasha and Jade, and just starting making lines with only Yasmin and Cloe. Somewhere along the years, Cloe and Yasmin became the biggest dolls. This was the result of Bratz losing their fashion passions. Before they lost it, each doll had something that made it special. Yasmin and Cloe were the “prettiest dolls” to consumers, but Jade and Sasha had the best fashion sense, so it left a balance. But when all of them started dressing like Jade, the prettiest dolls stood out (you know, like Beyonce did in Destiny’s Child threesome?).

Just Cloe and Yasmin? I guess Bratz is now two…

The new Bobsey Twins….just two taking over…

Cloe and Yasmin

We’re so arrogant we’re starting to think we’re the prettiest…

Now if this isn’t enough evidence for how far the Bratz have fallen in the last couple of years, I don’t know what is. From around 2007-2009, the Bratz lost all of that individuality, to the point all of the clothes looked alike. The only thing that was individual was the fact that they wore different colors. Diversity? Definitely not there, especially when the attack of the “Closemins” happened. Jade and Sasha were completely excluded from most of the lines, as if they were not the original, important Bratz dolls a part of the main line. Originality…absolutely gone. Many of these lines look waved from other lines. The ideas are so Barbie-ish that it seems to have a lack in Bratitude. Well, at least the makeup is original, even if the fashions show a lack of spunk. But hey, after flowing all of their ideas out in 2005, what did they have left anyway?Well, Bratz Girlz Really Rock was a step in improvement, and Bratz Dance Crewz.

Individuality, Diversity, but not sure about originality or the quality….

Well, at least the Bratz have their individuality back, with their own style. And at least they have their diversity back, with each Bratz doll being represented. However, the originality is still gone here. Wasn’t everyone doing music then? Especially with High School Musical. And the quality was bad. The make-up was smudged on some dolls, the hair was easily tangled, and the fabric tore easily.

Well, now we are here, in 2010. The newest Bratz have been released. But because Bratz took a year off, do to the court mess, other dolls have been able to slide into the marketplace while Bratz were gone. Three of them being: Moxie Girlz/Teenz, Monster High, and Liv dolls. These dolls represent a whole new generation than the one that made Bratz the icon it is today. Those dolls represent the “teeny-bopper age”. They are all girls who are like “Disney Channel” idols that wear trendy and girlie fashion, and only talk about high school related issues like crushes, and what to wear to a school dance, etc. While Bratz doll lines made you travel the world, and go to that punk rock club, these dolls seem to do nothing but keep you grounded in high school. And yet, all three are a success. Monster High is Mattel’s answer to competition to Bratz.

Sadly, it’s beating the Bratz.

How? Well, let’s take a look at the new Bratz lines again:

10 New Bratz

Basic Bratz

Bratz Party dolls

Talking Bratz

Why are these dolls such an issue now? They look pretty right? They seem to be diverse, and each seems to have their own style right? WRONG. Notice that one of the 10 Bratz has a fashion that’s similar to Cloe, same leggings, same jacket and same shirt, with a different skirt and no hat. And notice that the attack of the Closmins are back! This is disappointing for a “comeback”. Taking a look at the Bratz Party line, it seems the quality hair is back, the detail in the clothing, the diversity, and the originality is back. But with closer inspection, you notice that you’ve seen Cloe’s leggings before in store…oh, on who, you ask?

Moxie Teenz

Oh no, the Moxie Teenz!

Bratz Cloe Party

Bratz Party Cloe with the same leggings as Moxie Girl?

Why do I happen to see Cloe’s leggings on a completely different doll, also designed by MGA. What are they trying to do? Take the same fabric of clothing and see how well they can mix and match it? And then look at the basic line. It is super basic. Sasha would’ve looked better with the short hair she was advertised to have (though we can blame fans for complaining about that and then realizing they liked it). And they continue to blend in  with the teeny boppers, like Liv.

Last but not least, the quality is horrifying. The Bratz quality is the main thing that is making Bratz Fanz hate the Bratz return. The hair is only saran on one doll line, Bratz Party. They have no original styles to them. The styles are basic and blending in with other doll lines. The clothes are easy to tear, and so are the bodies now, since they tried to make them poseable like Liv dolls.

Liv Dolls

And what is up with the competition Mattel produced? Mattel is definitely out to prove that MGA couldn’t have been successful without them, and they are succeeding. Monster High, though I don’t think the idea will last more than two years, as what can you do with a bunch of monsters, is actually a creative and original idea right now. The quality of the dolls is extraordinary, with high quality hair, detailed fashion, and entertaining webisodes and catchy theme song with added music video to promote them. To top it off, each doll line is diverse, has their own style and “ghoul” like features, and ALL dolls are included in every line…well, I don’t know if they have their own style. But they are diverse. And they have a little edge to them too, though they lack in the sass department….

Monster High dolls

Monster High—the new fashion dolls on the market?

All I can say is MGA really has to step it up if they want to beat out the competition. MGA should not ignore their fans this time. Yea, sure, the moms hated the old Bratz, but it doesn’t look like making the Bratz more wholesome is working either. All it seems to be doing is making Mattel dominate, because they’ve always been experts in the wholesome department. Bratz should be different. At least when the Bratz weren’t wholesome, they got more attention, both negative and positive. ANY attention at all is enough to make the dolls take notice. Haven’t you learned anything from Lady Gaga’s success? If she was just a trendy girl, she wouldn’t be as big. But her outrageous questionable fashion is what is promoting her and got her as famous as she is in the first place.

My advice for MGA has been shown through out this blog, and all I can say is “Good Luck”. We can only wait for December to see the results. Hey, if you ask me, majority of kids might head to that video game and electronic section, or ask for a cell phone. If we’re lucky, they might ask for an American Girl doll, or a Journey Girl doll.


8 Responses to “The Doll War this Holiday Season: Can the Bratz dominate this time?”

  1. Lottie 2011/05/07 at 08:32 #

    Individuality is not even that important. Bratz had edginess, rebelliousness, and fearlessness. That’s what really made them famous. They started off rocky at first, but once these amazing lines came out (Pretty N Punk, Wild Wild West, Tokyo-ago-go, Midnight Dance, Ooh La La, etc.), they became very successful. Those were gorgeous lines, you can’t deny that. Do you wish MGAE have never made these “select themes” that made Bratz so successful? Just for the sake of “individuality”? Oh please. You must be insane.

    Besides, I have a certain, specific style, but if I went on a trip to Paris or Tokyo, I would dress in something that would fit for that occasion. It’s not because I lost my individuality, but because it’s OK to wear something different once in a while!!


    • generationnext 2011/05/09 at 03:45 #

      You are entitled to like whatever Bratz line you want to like. I also liked those lines. But the truth is in the pudding. The marketing purposes lasted for those years but those business practices are not what made them stand on their two feet for the REMAINING years as by the end they were fresh out of new ideas. It closed the doors for them to have more variety in their new lines. Sure THOSE lines were great, but the vastness of their releases slowed down the variety and creativity of future releases because ideas were depleted. Talking business sense here and not pop culture sense, those lines were not good for the stand-up of the company. Talking doll sense, they were the best of the Bratz and the last it was ever GOING to be. The new dolls will never live up to the same standards because those dolls will always be looked at as BETTER, and the all of their best ideas were used then. How many people would like to see a repeat of Pretty N Punk? It’s not about what made them famous at the time but what’s going to keep them famous for generations to come.

      Bratz had more popularity after Formal Funk. Their promotion is what made the new lines popular, not the select themes themselves. Any doll can be popular with promotion, as we’re seeing with Monster High. Those styles just happened to be more recognizable with the increase promotion, but again select themes closed the doors for their variety so I really don’t want to hear any Bratz fans complaining about the new dolls when it was the select themes that REALLY closed the door in the first place, as much as most Bratz fans who are not truly company-oriented would deny.

      The point is you WOULD lose your individuality if you dressed in the same style as four other people in Tokyo, whether you want to believe it or not. This is a doll fashion line, not real people. To keep each doll individual, giving a large variety of doll wardrobe so that each doll can be sold for what they offer, and have a mix-and match variety, also increasing the chances that people will buy ALL FOUR DOLLS (and not just one being satisfied that they reached the style maximum with the “prettiest doll”) each doll should have it’s own style. “Tokyo” is a style and all of them wearing it makes them lose their original “ideal”. Each doll is NOTORIOUS for having it’s own style, which would be the catalyst for it’s future successes.

      Individuality is a VERY important doll tool, my friend. Try to make a doll and you will know that. Individuality is what Barbie was lacking. All of her dolls wore her exact same style, but a different color or different design. Bratz were NOTORIOUS for their individuality as being a good marketing tool that most dolls can’t compete with, which is what allowed Bratz to move into that market. They were not clones of one another, neither did they come off as having the same personality. They showed they could be different and diverse and still get along, something Barbie still hasn’t cultivated in the 21st Century (but come on she came out in the 1950s) Midnight Dance, Pretty N Punk, etc, or select theme lines, are easy to imitate, as we’re seeing with Monster High, as it moves into the market with IT’S select theme. It doesn’t help the Bratz hold up against competing dolls, does it? And that’s what’s important to the continued success of Bratz. Question: How long have you been a Bratz fan? That would sum up your views on the Bratz.


  2. Lottie 2011/05/09 at 19:26 #

    Dude, would you not wear a kimono if you went to Tokyo? For the experience? To see what it’s like to wear something different for a change? Like I said, there’s nothing wrong with trying on new things. There’s nothing wrong with wearing certain clothes that people all over the world is wearing. It shows how open-minded a person is when it comes to fashion. You can always stick to your personal style, but come on! Dress up once in a while! That’s what Cloe, Sasha, Jade and Yasmin were doing. They were different girls with different personalities, but they weren’t afraid to step out of their own comfortable style.

    I didn’t say that individuality is not important. I said that it’s not THAT important. The girlz had their own individual personality, but wore certain styles that – not necessarily fit their own style – but fit for a certain occasion for the FUN of it. Fashion is suppose to be fun! How can you not wear a cowboy hat at the Wild Wild West? You only have ONE life to live, why not try many different styles? There shouldn’t be any limits when it comes to fashion.

    The select themes were amazing ideas created by MGAE and they had plenty of more new ideas, but Mattel ruined it all! Now MGAE has to start all over again! Just when they were at the height of their success. Just when they were almost destroying Barbie’s existence! But no, Mattel just had to file a stupid lawsuit because of their childish jealousy and the fact that they can’t handle competition.


    • generationnext 2011/05/09 at 21:05 #

      Well both companies were being childish. MGA actually sued Mattel first because of it’s MyScene line of dolls. If MGA had not messed with Mattel in the first place, the back and forth wouldn’t have happened. Mattel just happened to keep it’s blackmail in it’s back pocket.

      Also, Bratz started going down in quality since 2006 with Passion 4 Fashion Diamondz and Bratz Pixiez LONG before the Mattel lawsuit. Mattel wasn’t the excuse. MGA was losing ideas because of their mad RUSH of lines in 2004 and 2005 to compete and completely take over the doll market. If MGA had slowed down a bit, they wouldn’t have run out of edgy ideas in 2006-2007. They were also trying to compete with the popular Barbie movies and lines such as Fairytopia, which was allowing Barbie to move up in the market.

      Sure I could wear a Kimono, as there are many styles in Japan. So instead, one of the dolls that are actually INTERESTED in Japan could wear the wardrobe. Dolls around the world, where each doll has it’s OWN “country” wear, would’ve been good for doll purposes and business purposes. This would not only give each doll their own individuality, expressing the country they liked best, but more variety of accessories and it would guarantee that all dolls could be sold. For instance, Sasha having African wear, Cloe having Swedish/French wear, Jade having Chinese/Japanese wear, and Yasmin having Spanish/Jewish wear. Anything to ensure that each doll could be unique enough to be sold without being compared to one another.

      With the “select themes” came the attack of the Closmins. According to sales statistics, because all dolls wore the same style, people didn’t see the point in buying all four. More than likely, the only OPTION would be to go for the “prettiest dolls”, which will be sold more than the dolls that were considered less pretty. However, if the dolls had had their OWN style, people would’ve reconsidered their choices much more if they had more options: (Using “country theme” example vs “Tokyo theme”) This is what people tend to think about when buying select themes vs freestyle themes.

      Country Theme
      1) Whether they liked the wardrobe better (which would be an extreme variety to choose from because each doll would have it’s own theme and style, making it harder to to settle with just one doll, and having them settle with buying ALL FOUR.)

      2) Whether they liked the country’s theme better (you’d have four themes in one line. This would also add variety and make it harder for bias to settle in based on the “prettiest doll”. They would have to consider who also is the “best dressed” and who also has the “coolest theme” etc, which encourages girls to buy ALL FOUR because the choice would be harder)

      3) Whether the accessories are better (with Tokyo-ago-go, most of the girls had similar if not the same accessories. That eliminates consumers who only buys dolls for the accessories from buying all four dolls. With individual world dolls, each doll would have it’s own accessories, appealing to a wider range of consumers)


      4) which doll is prettier (ok, the most bias of all, when all of the other things are considered, THEN people would look at who is the prettiest, but this option normally comes last if the other options aren’t decided upon)
      It gives more options, which contributes to more sales.

      With the select themes, you only have

      Tokyo Theme
      1) Whether they liked the wardrobe better (which the wardrobe would be similar in style, maybe not design and color. More than likely they will either go with the first Tokyo doll they see or pick the outfit they like best. Not much variety in the style department, so if you’re not a big fan of Tokyo style, it loses those consumers)

      2) Whether the accessories are better (which the accessories would actually be similar or, even in some cases, the same in some select theme lines. I’ve known of Bratz that had the same accessories when dealing with the “select theme” lines. With the accessories that are the same, why buy all four dolls that will have the same accessories? That means those accessories will more than likely either stay in the box, or get lost somewhere because you already had tons of similar accessories. This option is basically out of the picture in select theme lines)

      3) Which doll is prettier (which is even easier to distinguish when all of the dolls are wearing the same style. This makes sure that only two will be sold more than the others)

      Just a thought. But I know all of the fashion styles are fun, and fashion is fun. But aside from the doll fan base, the company will struggle to maintain it’s company. They are learning what Mattel learned int he 60s: Never release more than five line ideas at once and keep your lines as open for individuality as possible so that the depletion of sales won’t occur and competition won’t be able to find it’s way back in. As much as they despise Mattel, they can learn a lot from a company that has been here for years.

      Business is Business, aside from my own favorite line. Personally, I’m a big fan of Japan, as you can tell with my animejournal. But aside from my own favorite Bratz lines, I recognize how the “new” Bratz damaged further sales of Bratz.


  3. Lottie 2011/05/10 at 00:07 #

    Your comment is overwhelmingly long and I don’t even know where to start. But all I’m gonna say is that the select themes idea was not a bad idea, it was pretty successful. Doesn’t matter if most costumers only bought 2 of the dolls in each line, it was still successful anyway. Whether you thought the Bratz lost their individuality or not, they were successful anyway. Barbie lacks individuality, yet she’s still successful anyway. Proving that individuality is not THAT important. Most kids don’t care about that, believe it or not. They just want pretty things.

    Liked by 1 person

    • Lauren 2011/05/10 at 17:47 #

      Well, the long explanation is needed because you are speaking from a fan’s point of view not a business point of view. “Success” is measured differently in the business world. It was successful at THE TIME but the Bratz are no longer the “success” they used to be. Why? Because of the closing of those doors with select themes, whether SOME Bratz fans like it or not. Barbie is ALSO not the success SHE used to be. YES they were a good idea for THE TIME but not in the LONG RUN. It DAMAGED the Bratz line and the reason why Monster High will destroy the Bratz in the doll market.

      Do you know why these statistics are important? Do you? I mean really. You would THINK most kids don’t care about that, but dolls sale statistics have shown that, based on the brain wave transactions connected to a child’s eye cons and rods and connected to the reaction of the brain, kids will buy according to those options named above. Also, these dolls aren’t directed to a child audience but a TWEEN audience. By age 9-14, children are able to decipher those things. If kids only liked dolls because they are pretty, why didn’t they stick with Barbie like they had for so many years? How were they able to decipher a rebel, sassy, and edgy? Kids know, especially in the 21st Century. I knew when I was 11 and the Bratz first came out. I was the target age group, and understood that Bratz had what Barbie didn’t. Before Bratz, no doll could beat Barbie. But Bratz did because of that diversity, Individuality, and edgy sass. THREE factors contributed to their success. Not just one.

      These dolls will NO LONGER exist because of that way of thinking. I guess you would love to see the end of Bratz. Hey, maybe it’s better that the Bratz end and keep with what they USED to have so they won’t further damage their reputation. If you haven’t noticed, many Bratz fans aren’t satisfied with the new Bratz, and the complaints have been the same. Monster High will kill the Bratz, and it’s because of those reasons, whether you like it or not.

      It doesn’t matter that only two dolls are sold? How could you even say that? 1) To make sure the main doll line-up (Cloe, Yasmin, Jade, and Sasha) is sold and they get more profit 2) To ensure that Jade and Sasha stay in the line and are not replaced or completely WIPED OUT of the Bratz line. When doll companies lose money, they get rid of dolls. The first dolls they get rid of are the dolls people liked least. Which would also get rid of the variety and diversity, which obviously you don’t care if all the dolls are clones of each other and the same ethnicity and race as long as it’s pretty. Then why does Bratz exist? You might as well buy a Barbie doll. Maybe it would’ve been better for Mattel to take over because they ended up being drones of Barbie in the end anyway.

      You are biased because you love the line, but you don’t want to see the ugly truth behind it’s sales. Which is fine. Thanks for the comment anyway. 🙂


  4. Kit 2011/09/01 at 19:52 #

    I just wanted to say that I relly appreciate your site and your articles. I read all of your comments!

    And I agree about how great Bratz used to be because I was 9/10 years old when they first came out, and they really were so different from the other dolls on the market. Each one had her own style! I now have them preserved in near mint condition in one of the carrying cases they sold 🙂


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