Felicity Merriman—the Next American Girl doll to go!

5 Sep

I am shocked, aren’t you? I know many serious American Girl fans are heart-broken. For many, this is the last straw. Well, for the old time fans. Many of the new fans, the children, like the newer dolls, unfortunately. And unfortunately, that is Mattel’s focus.

American Girl began in 1985, founded by Pleasant Rowland who was tired of dolls that didn’t set a good example for young girls. She wanted to create dolls that not only educated girls, but made something like history fun. American history is such an important thing for people to know. It’s important to know the history of any nation you live in. But it’s hard for kids to learn anything without the subject being presented in a way that can be fun, entertaining, and relatable. American Girl offered that. At the Williamsburg Museum, a woman asked the audience “How many people know about the Magazine incident that happened in 1776?” Majority of the hands that went in the air were young girls between the ages of 7-10. American Girl had succeeded; it was effective.

But something happened. Bratz? Maybe. Hannah Montana? Probably. Basically, blame internet and the spread of “grown-up” ideas. These children today are spoiled and only want clothes, and any other expensive but worthless item that doesn’t educate them or isn’t useful in any way. They don’t even want dolls, especially dolls that don’t promote “rebellion”. American Girl is too “moralistic” for these children, considering they are taught the world owes them every expensive item that comes out.

When American Girl was bought by Mattel, the whole doll line changed, and many fans noticed. For some reason, Mattel doesn’t care. If you don’t know who Mattel is, they are the creators of the Barbie doll. Well, they ignore the older fans. And yes, who can blame them? The first big change was the quality in the clothing. I guess it’s cheaper to make plastic items instead of items made from real glass, real wood, and tin. The clothing styles changed and became less realistic. The exclusivity declined (This was actually a good thing to me. Promotion is always good.).

But lately, the biggest change is Mattel seems to be moving away from the historical dolls and trying to promote the more modern girls. Of course, after the modern American Girl movies were produced, the main collection had a hard time selling because this generation doesn’t value tradition. They are completely into things that don’t matter…at all. This generation wants “fashion dolls”. Ironically, however, Mattel is getting rid of the dolls that began with Rowland. They are getting rid of favorites that have been loved by the older generation of fans for years. What is really hurting fans, parents, and grandparents is that they really seem to be trying to remove the collection completely and focus on making modern dolls. This will be a loss and will make this doll brand lose its quality, the very thing that made it unique. I don’t think this is helping American Girl at all. I think it is hurting American Girl. When Samantha was removed, many American Girl fans were shocked and hurt. Kirsten was even worse because she didn’t even have a movie to complete her collection. But Felicity? The doll that represents the birth of the American nation? I mean, Progress in America and Pioneer America would not have happened were it not for the American Revolution! What is Mattel’s problem?

Like every greedy businessman/businesswoman, they don’t care. They care about the kids because they care about the money they will make appealing to them. They don’t care about the goal of Rowland. I sent an email to them, but I think a letter would really get the point across:

I’m so angry with Mattel. When Pleasant Co. had American Girl, they brought new dolls all the time without removing beloved American Girls. I don’t understand why this company continues to remove American Girl favorites, especially dolls as important as Felicity Merriman, the doll that represents the beginning of America. Does this company even know the spirit of America? The importance of this country? American Independence is an important time in history, not just a selling tool. Perhaps the focus needs to be re-directed from “Girls of Today” and back on the quality and importance of the American Girls: the American Girl Collection. There couldn’t be a more important American Girl.

This company has done nothing but disappoint its fanbase over and over by removing these dolls. I don’t understand why this company is out to destroy the glory of the American Girls and is out to disappoint it’s fanbase once again. Felicity is the final and biggest straw. To lose such an important point in history is a loss in itself, not to consider the children who could learn about it is another, but what’s worse is it was a classic and beloved character.

So, my final word on this matter is that I would rather American Girl completely fold than to see it lose its value this way. Maybe it’s because I’m a history major college student that I have this bitterness. I really feel America takes its history for granted. But if people learned the importance of history, we really wouldn’t make the same mistakes we did in the past. The American Girls collection taught morals to little girls, helped them solve day-to-day issues, and brought parents, grandparents, and their children closer. It brought understanding and maturity. But maybe this generation has lost all of its sense of maturity. So who is to blame in this matter? The one who will not encourage and influence their kids to enjoy entertainment that is wholesome and educational.


19 Responses to “Felicity Merriman—the Next American Girl doll to go!”

  1. Alyssa Thomas 2010/11/02 at 23:48 #

    oh my goodness i nearly cried when i went to thier site and it sais “goodbye felicity”! ive wanted elizabeth for five years!!! and luckily my mom said i could get her before christmas but what about the girls who want her and still can’t get her? i agree, its making me angry too, and actualy, i think i’m going to write mattel an email about it. this has to end. like, now.


    • generationnext 2010/11/03 at 00:15 #

      The problem with Mattel is they answer as if they don’t care. They just say “Felicity has a special place in our hearts and that she will be missed. But she is moving to the American Girl archives. You may still enjoy her stories, which still live on. You also can enjoy other American Girls we’ve added to our collection…” That is garbage. They don’t care. They see how fast people run to purchase American Girl once they retire each doll and it gives them quick money. Just like the Girl of the Year who started this idea. This was the same problem they had when they got rid of Felicity in 2000. Except then, people sent them threatening messages and very negative comments about Mattel’s way of running American Girl. They aren’t interested in history, in education, or relating to girls. Unlike Pleasant Rowland, a real teacher, they are a BARBIE doll company, and are only interested in what sells. It’s sickening.


  2. Sarah 2011/02/07 at 22:41 #

    Why are you saying what is mattels problem? why!


    • generationnext 2011/02/08 at 02:53 #

      Because Mattel is the current owner and manufacturers of the American Girl products. They are actually the ones in charge of the production of the dolls and the removal of the dolls as well. Aside from them removing important and authentic dolls in their collection (Samantha, Kirsten, and Felicity), and trying to make dolls that fit in with mainstream society, they are also ignoring any emails regarding the dolls and possible questions about the removal. They don’t clarify why the dolls were removed (of course they wouldn’t) and they don’t seem to really read the emails because most people get the same automated email response as everyone else, instead of individual answers.
      So I’m asking, “What is their problem”? As in what made them decide to get rid of one of the best selling dolls Samantha, and the doll representing America’s birth, Felicity, when those dolls are so very important to the collection? Why would they think that was a smart move?


  3. clea 2011/03/27 at 18:10 #

    Mattel are destroying A.G! the historical dolls are the ORIGINAL A.G dolls and should be important to the company. AG will fall appart if these dolls all go. The collection of historical dolls are so important and if they go then the collection will be pointless. The modern dolls will become the MAIN thing of A.G and they will just make them like larger BARBIE dolls, not real, just over the top fashion. THEY HAVE TO STOP!!!


    • generationnext 2011/04/11 at 15:18 #

      I apaologize for approving your comment so late, and commenting so late. I AGREE 100 percent. They are trying to make American Girl dolls into what Barbie used to be and isn’t anymore. Mattel will do anything they feel they can sell. Apparently, the little girls prefer the newer dolls, and with Mattel’s “clever promotion” they are able to persuade girls into buying the more modern girls, such as their inventing of the “Chrissa movie”. How did she get a movie before all of the other historicals, when little girls have been asking for movies about them for centuries? It’s the perfect scheme. Thanks for your reply. 🙂


  4. Nathalie 2012/11/14 at 17:01 #

    I just found this. My daughters are nearing the age for these dolls that I cherished from my childhood. I’m sick I didn’t keep my Felicity, Kirsten, or Samantha dolls. I didn’t keep my Addy or Molly either…but it looks like they’re still in the line. SICK over this. 😦


    • generationnext 2012/11/16 at 23:15 #

      I’m sick that I didn’t get Kirsten. I have Felicity and Samantha who very badly need to go to the doll hospital. i really wish I’d taken better care at a younger age and I wish I’d gotten the dolls when they were out. Thanks for commenting.


  5. Gillian 2013/03/23 at 06:03 #

    Oh my goodness. I was googling American Girl, because I LOVED the dolls and books as a child, and now that I have a daughter of my own I wanted to see if they were still the same as when I was little. Turns out they are not! They are getting rid of all of my favorites! I saved for months as a six-year-old so I could get Kirsten. SO glad I kept her. I really loved her character because my mom’s side of the family is of Swedish ancestry too. Believe it or not, I loved the historical aspects of the American Girl stories as well as the entertainment. I think they should have kept the original dolls and if they added more, kept concentrating on historical stories. Stupid Mattel.


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